E-cig home banner

E-cigarette Reviews and Ratings of the UK's Best brands

An in-depth analysis on battery performance, vapour volume, flavours and more. Let our vaping experts guide you in finding the e cig that's best for you.

Best E Cig Ratings for 2021

×Keep in mind that we may receive commissions when you click our links to vendors and make purchases.

This may impact the placements and contents of the information written on the various providers.

1 V2 Logo
  • Instant and constant vapour
  • Quick responsiveness
  • Notable throat hit
  • EX flavours series is a must
  • Vast range of pricing
Visit Site
Read Review
2 Apollo Logo
  • Consistent performance (no airy vapour)
  • E-liquids manufactured in clean lab
  • Huge range of incredible flavours
  • Lots of battery power for entry level device
Visit Site
Read Review
3 Smoko Logo
  • Large vapour clouds relative to battery
  • Potent e-liquid taste
  • UK manufactured e-liquids
Visit Site
Read Review
4 Jac Vapour Logo
  • UK manufactured e-cigs/e-liquids
  • Range of e-cig kits for any level vaper
  • JacVapour vape pens are excellent
  • Quick charging time
Visit Site
Read Review
5 Vaporfi Logo
  • One stop shop for any level vaper
  • 30,000+ flavours
  • Awesome customisation options
  • Huge range of nicotine offers
  • Customer service
Visit Site
Read Review
6 epuffer Logo
  • A go to vape company for intermediate users
  • Dozens of products to choose from
  • Power and longevity from their batteries
  • Close to 2 dozens high quality e-liquids (PG & VG options)
Visit Site
Read Review

What Are You Looking For?

How To Find The Right E-cig For You.

Finding the right vaping device for you isn’t as hard as it may seem.
Simply answer some of the questions below and you’ll be on your way to choosing the best e-cigarette for you.

Just Starting?
Ask yourself what level vaper you are. If you’re a beginner, you may want to check out mini e-cigs, or perhaps an entry level vape pen. If you’re familiar with the vaping world, a vape mod may be for you.
What's your focus?
Are you looking for power, versatility, or comfort? Generally speaking, comfort = mini e-cigs, versatility = vape pens or vape mods, and power = vape mods.
Price vs. Quality
How much does price and quality affect your decision? If it’s a sizable factor, you may only be able to find a high quality mini e-cig or above average vape pen. If you’re willing to spend a few extra quid, you can get your hands on some serious vaping gear.

Check Out Our Latest Reviews

The electronic cigarette industry has come a long way since its inception. Though the first documented reference of an e-cig dates all the way back to 1930, it was only fully commercialised in 2003. At this specific point in time, the technology wasn’t terrible and e-cigarettes quickly found a place in the market. However, technology has since advanced drastically. Yes, ‘cig-a-like’ e-cigarettes still exist and are considered to be a top option for beginners, even with all of the aforementioned advancements in technology. However, long time vapers currently have a wide variety of vaping products to choose from. You can now control wattage, voltage, the throat hit, and much more. Whereas there were only a handful of products to choose from just a few years ago, people now have tens of thousands of options. Where do you start? How do you choose? What option is best for YOU? With the way the vaping market has developed, these can be difficult questions to answer.

Enter E Cigarette Reviews UK – the leading source of in-depth e cigarette reviews, analysis, rankings, and information.

Our site provides vapour enthusiasts with highly detailed analysis on the best e cigarette brands and products in the UK. Every aspect of each e cigarette provider has been covered. Below, we have ranked the best electronic cigarette companies on a wide variety of factors. It is our hope that our site will enable you to make a more informed decision.

Reading E Cigarette Reviews

Although there are dozens of e cigarette brands claiming to be the best in the UK company, only a select few are recognized on the market. If you really think about it, the industry is still considered to be very new, as e cigs have only started selling just a few short years ago. Thus, unlike the US market, you could theoretically make the case that there is not one electronic cigarette UK provider that has established themselves above the rest. For this reason, reading e cigarette reviews before making a purchase is not only helpful, but vital. The reviews on this site have been written based on in depth research conducted by our team of reviewers, all of whom regularly use electronic cigarettes and have transitioned off of traditional cigarettes. We have thoroughly tested and reviewed each brand rated on this site, and arranged the information in a format that enables easy comparison between the various e cigarette brands. This, in turn, should help you to choose the right cigarette product. We invite you to read all of our comprehensive e cigarette reviews to get a better understanding of what each e cigarette UK brand offers and the quality they offer it at.

Advice for Choosing the Best E Cigarette for You

Now that you have a good understanding of why it is imperative to read reviews, the next step is to determine which brand is right for you. This, however, is not so simple. Many people look for different factors relating to e cigarettes. Some people prefer high quality flavours and an abundance of choices, while others look for the best possible throat hit that resembles a real cigarette. For others, the most important aspect is the customer service because it says a lot about a brand and their products. Additionally, others may look first at battery performance and responsiveness, vapour volume, or what money back guarantee is offered (if one exists) just in case they are not satisfied with the results. Also, many people don’t have a preference and just look for an e cigarette that excels in every area. However, all that said, we found the three most important factors in general were battery performance, vapour volume, and flavours. Therefore, we strongly recommend you look at these three aspects more than any others. E cigarette battery performance has many elements to it. How long the battery lasts is probably the most important factor for people in regard to battery performance. Many e cigarette brands use different batteries which makes lasting times vary significantly. Even with the brands that use the same batteries, some tweak the battery to enhance overall performance. Other factors to battery performance include charging times and responsiveness. We have found that some companies use lighter batteries which alters the responsiveness of the battery. With these lighter e cigarette batteries, you will need to take a few puffs before you see any vapour results. The top brands though generally use high powered batteries which provides for instant responsiveness and a long lasting battery experience. As for vapour volume, it is no secret that there are plenty of brands who claim to deliver a massive vapour cloud when you exhale. However, many of these claims are simply unfounded. Not only does the vapour volume have to do with the density and quality of the e liquid inside the cartomiser, but it also has to do with the battery strength. If a company is offering one of their e cigarette starter kits with a weak battery, you will have to inhale for a few seconds to see an average amount of vapour volume. Or, you may not see much at all no matter how many seconds you inhale for. Lastly, probably the most important factors people look at in an e cigarette are the flavours and options available. What is the quality of the flavours? How many puffs can you get from each cartomiser or e liquid filling? Does the company offer both pre filled cartomisers and e liquids or only one of those options? Is there a ‘burnt’ taste toward the end of the life of the cartomiser? How many flavours options are there? Which flavours are the most desirable for customers through that specific e cigarette brand? Is the e liquid tested for quality assurance, and if so, where and by whom? These are all excellent questions and ones we cover in great detail in our e cigarettes reviews. Once you have sorted through all of this information, you will be better equipped to find the best e cig in the UK for you. For your convenience, you can use our comparison chart to assist you in your search for finding the perfect match that best suits your needs.

Understanding Various Types of E-Cigs

The above sections detail why it’s important to read e cigarette reviews and how to find the best electronic cigarette. Unfortunately, most readers would simply look at online e cig review sites and make an impulsive decision. The truth is that this can be a rather large mistake. True, you need to conduct your due diligence when searching for the best e cig, but first and foremost you need to understand the e-cigarette market. What is an electronic cigarette? What are the different brands and models? How do they work? What are my needs? These are just several important questions you need to answer before even thinking about buying an e cig. Let’s take a deeper look at why this is the case.

Five years ago, the only type of electronic cigarette on the market were ‘mini e cigs’ – e-cigarettes that looked like tobacco cigarettes. These mini e cigs were, for the most part, a two-piece design – a battery and an attachable cartridge. Simply screw the cartridge onto the battery and you are good to go. These devices were designed to look and (somewhat) feel like a real cigarette. After all, e-cigarettes were made with the intention to help people stop smoking. However, the e-cig market has since evolved and thus currently many consider ‘vaping’ as the future. While mini e cigs can still be extremely beneficial to many vapers, especially new comers to the world of electronic cigarettes, vaping evolution is the reason why mini e cigs now capture a lower percentage of the market. Many ‘vapers’ are currently turning to vape pens or vape mods (box mods). These devices come with more battery power, thus enabling a thicker vapour volume. What’s shocking is that even though vape pens and vape mods have taken off, many brands surprisingly still only focus on delivering premium mini e cigs, thus alienating much of the vaping world (e.g. the now defunct Green Smoke UK).

Now, we initially assumed that it was just some of the brands that didn’t evolve with the market. Yet, it turns out it’s also the consumers. Most vapers don’t fully understand mini e cigs, vape pens or vape mods, or the differences between them. Even though the electronic cigarette industry has been around for over a decade, people are still confused by the numerous products now offered. We can’t stress enough how important it is to fully understand the different types of electronic cigarettes and vaping products. So, let’s take a look at the products available, their overall functionality, and who they’re good for.

Mini E Cigarettes

As noted above, most mini e cigs come in a two-piece format – a battery and an attachable cartridge. If you are new to the world of electronic cigarettes, this type of e cig is for you. We don’t advise new comers to jump right into vape pens, and certainly not straight to vape mods. Your goal is likely to quit smoking. These products oftentimes look and feel like tobacco cigarettes, and the flavoured cartridges that come with them generally contain more nicotine than flavour (more so than e-liquids you use with vape pens or vape mods). As a general rule of thumb, you can expect the vapour volume to be similar to that of a tobacco cigarette. The throat hit is certainly different than a tobacco cigarette, but it’s the closest you’ll get to resembling a cigarette out of the three types of e cigarettes. The problem with mini e cigarettes is that the market is flooded with low quality devices, much more so than low quality vape pens and box mods. Thus, many e cigarettes simply do not offer reliability/quality and one can struggle to get any type of real nicotine hit with poorly made devices. If you are leaning towards buying mini e cigarettes, be sure to read our comprehensive eletronic cigarette reviews before making a purchase. The difference in quality can, quite literally, make or break your e cig experience.

Mini E-Cigs / Cig-a-LikesMini E-Cigs / Cig-a-Likes

Vape Pens

While many vapers would argue that vape pens are a massive upgrade over their mini e cigs predecessors, we here at E Cigarette Reviews UK would beg to differ. Most vape pens simply look like a larger mini e cigarette. True, they come with a stronger battery and most come with a refillable e-liquid ‘cartridge’ (instead of a pre-filled cartridge), but the performance oftentimes is almost the same as a high quality mini e cig, with a slightly denser vapour cloud when you exhale. This begs the question: why purchase a vape pen when you could go with a mini e cig? Two reasons: more battery power and (sometimes) more flavour options.

Consumers can find higher battery powered vape pens (1,000+mAH batteries), and thus you will see a larger vapour cloud, but for the most part, vapers purchasing vape pens are sticking in the range of 600-900mAh batteries. While these vape pens performed much better than many mini e cigs out there, quality mini e cigs like the ones from V2 Cigs performed just as well.

Moreover, most mini e cigarettes come with pre-filled flavoured cartridges. This limits you on what flavours you can try, because brands offer ‘x’ amount of flavours (oftentimes this ‘x’ amounts to less than 10 flavours). There are a few brand exceptions (notably V2 Cigs) who offer mini e cigarettes with empty cartridges, which allow you to try e-liquid from other e-liquid companies. But, many e cig companies making mini e cigarettes are smart/cynical. They ‘lock’ you in and make you purchase their cartridges, thus keeping you away from other brands. Vape pens, on the other hand, generally come with an empty tank whereby you fill this tank with e-liquid of your choice. Vapers love this because they are not limited on the number of flavours at their disposal and because they can purchase e-liquid from other companies.

Vape PensVape Pens

Vape Mods (Box Mods)

Did you know that there are close to 3 million vapers in the UK? According to a recent report, most of these vapers make up vape mod users. Vaping is no longer considered a ‘fad.’ It’s a revolution and vape mods are leading the way. Box mods do look entirely different than mini e cigs but if you really think about it from an engineering standpoint, it’s not totally different. The reason why it looks so different is because it houses much larger batteries and a lot more e-liquid. But essentially speaking, it’s also just a two-piece design – a battery and a tank (that houses the e-liquid…basically a larger ‘cartridge’). There are other components to box mods, like coils (which we explain in our individual box mod reviews), but overall, vape mods are essentially upgraded vape pens or mini e cigs that look like ‘boxes.’ These devices come in different wattage levels (power), thus offering anywhere from thick to immense vapour volume. Though these devices are definitely fun to vape on, many vapers use them as a hobby, rather than for smoking cessation. Due to the sizable clouds that they enable, vapers usually don’t use a high level of nicotine e-liquid with mods. So, if you have already weaned off of nicotine and are fully into the vaping world, we strongly recommend looking at these kits. Otherwise, if you’re looking to kick the tobacco habit, stick with a high quality mini e cig or vape pen.

Box ModsVape Mods / Box Mods

E Cigarette Rankings

The rankings of the e cigarette UK brands listed on this site are all based on the thorough analysis of our reviewers, who have decades of combined e cigarette usage. We review the leading e cigarette UK companies and take into careful consideration every aspect of their products. We then compile all of the completed research and rank each one according to these essential characteristics. The breakdown of these factors can be seen in the individual reviews, which is presented in a format that assists in determining the best e cig that suits your needs.

How We Evaluate Electronic Cigarettes

Battery Performance/ Vapour/ Throat Hit

While these three may initially seem separate from one another, this is actually not the case. They are all intertwined. The strength of the battery directly affects the vapour volume and throat hit. These three factors are, aside from flavours, the most important aspects for customers looking for an e cig. Therefore, we give significant insight into how the battery performs overall (charging times, responsiveness, lasting times, etc.), the amount of vapour volume that the e cig gives off, and what kind of throat hit you can expect – too harsh, too soft, or just right).


This just may be the single most important feature of an electronic cigarette. Many e cigarette brands will manufacture their flavours in China which could lead to frustrating results. However, the leading brands tend to manufacture their flavours “in house” which almost certainly means better quality. It also generally means longer lasting cartomisers, giving you more for your money. Furthermore, we delve into what flavours are offered and if they are tested for quality assurance.

Nicotine Levels

You may find some good e cigarette companies out there, even ones that are not listed on this site. However, many do not offer a variety of nicotine levels. Some only offer one or two options which may not be good for you. More importantly, not all nicotine is the same. For example, two companies offering 18mg of nicotine in their cartomisers may differ in taste and throat hit. This is something we expound on in our reviews.

Customer Service

When people purchase products, they often do not think about customer service. But, they should, especially with electronic devices. Wouldn’t you like to know that you can count on the company answering your inquiries in a timely fashion? Likewise, don’t you expect a range of customer service options such as phone, e-mail and live chat support? We do! However, not all electronic cigarette UK companies offer all of these. Furthermore, their hours vary drastically. We cover the ins and outs of the customer service departments in great detail.


Price has such a broad meaning. After all, it is just a number. While we do list the actual price of the products on offer, we do make note of the value proposition. An e cigarette starter kit could be very cheap (or very expensive), but what is the value for what you are paying? This is a crucial factor we look at to help you make an informed decision before purchasing. We also provide exclusive e cigarette discount codes should they be available.

Money Back Guarantee & Warranty

This is arguably the most important thing to look at before deciding to purchase. While our reviews have been conducted in the most professional and straightforward manner, we realize that e cigarettes are really a matter of choice. Our personal favourite is Green Smoke. Other people may choose another brand, and that is okay. But, make sure there is a money back guarantee and a warranty before buying an e cig package. This provides you with peace of mind, so just in case you do not like the product, you can return it without any questions.


We can’t speak for anyone else, but we would like to say one important word: nicotine! We want it and we want it fast! Many brands on the market could take weeks to deliver an order. However, the brands listed on this site have the best shipping options available on the market. Some are even better than others even though all have excellent delivery options and times. All of this is covered in our e cigarette reviews.

Join Our Many Subscribers

gun with fag
Register New Account
Reset Password