The Key to Vaping’s Future? Science

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When you think about the battle over the electronic cigarette industry, people are categorised into two groups: either the pro-vaping community or the anti-vaping lobbyists. Over the past decade, but especially over the last two years, it has been a bloodbath. The media, government and to some extent Big Tobacco corporations have led the public to believe many myths and exaggerations about e-cigarettes. On the other side, you have groups like SFATA who go to war for e-cigs on a weekly basis. It also helps to have tens of millions of vapers worldwide, who continue to benefit from vaping, fighting alongside the many pro-vaping organisations.

That’s all nice and dandy but this is playing right into the hands of the anti-vaping groups. Unfortunately, in the age of sensationalism and hyperbole, people have very short memories and are easily distracted. It’s very easy to lose sight of the main point. This can have severe consequences particularly for the pro-vaping community. It’s easy to get caught up in the debate. We often see people getting sidetracked by the outlandish arguments thrown out by the anti-vaping zealots. We spend so much time putting out those fires we forget that we have the ultimate x-factor: science.

The Key to Vaping is Clear

We need to refocus our energies on the facts. Forget the media. Forget the FDA. Forget the dozens of government bodies that are leaning toward an e-cig ban. These reports will always come out, and there’s nothing we can do about that. However, instead of focusing on the nitty gritty details of these “research” reports and our dismantling of them, we need to fire back with the ultimate weapon, which we have in our pocket: science.

There are no shortage of scientists that have documented the many benefits of vaping through scientific studies. Researchers such as Dr. Konstantinos Farsalinos, Clive Bates, Linda Bauld and David Sweanor have all played an active role in countering these false narratives about e-cigs and vaping. Dr. Farsalinos recently mentioned that attacks against vaping research funded by Big Tobacco was a form of academic McCarthyism.

And this is the point: we should expect this type of rhetoric from the various groups against e-cigarettes. However, we shouldn’t focus on it. In that Herald Scotland article, Dr. Farsalinos mentions that “there were growing misconceptions around the risk of e-cigarettes worldwide, particularly in comparison to smoking,” and “We have smokers who believe e-cigarettes are of similar or more harm compared to smoking. Unfortunately these misconceptions are growing – even though there is more and more data and more and more studies.”

Let’s start focusing on these scientific studies and the actual data when refuting these baseless claims, the funniest claim being that e-cigarettes are supposedly a tobacco product. L-O-L! We have the science showing the exact opposite. We have the data proving the correlation between the decline in smoking rates and the increase in vaping usage. We have a mountain of evidence that literally disproves just about every negative e-cig report put out. Let’s start using that to our benefit. Forget the hyperbole from now on. Let’s stick to the science.

Photo Credit: Flickr – Nelley/CC BY 2.0