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E Cig Graph

Well Look at That: E-cig Users on the Rise in the UK

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We can all agree that when it comes to the media, there is a certain level of trust issues we have to come have with them. It’s not just us. Most people distrust the media. The research has proven this over and over again. This is especially true when it comes to industries with a ton of money surrounding them. Industries such as weapons, oil, tobacco, just to name a few. There is so much money flowing around in these businesses that many speculate that the media is controlled by these conglomerates. This is certainly what people believe when it comes to Big Tobacco.

Remember when Big Tobacco did everything in their power to get people off of e-cigarettes? Yeah, of course you do. That’s because it was cutting heavily into their revenues. Although this time, Big Tobacco realised they couldn’t win, so they decided to join in the e-cig gold rush. And, this couldn’t have been a better move for them.

In a new report from the Office for National Statistics, the number of tobacco smokers has dropped even lower this past year, while e-cigarettes gain poularity.

So, there are two things that stand out with this report. One: brilliant! Any data that shows the demise of tobacco is a win for us. In 2015, 17.2% of UK adults smoked tobacco cigarettes. In 2016? Only 15.8% of adults smoked tobacco. That is a major improvement year over year.

Two: The Office for National Statistics mentioned that “2.9 million individuals in Great Britain used e-cigarettes in 2016.” This is particularly funny considering that (supposed) world renowned Mintel research group said that UK e-cig usage was on the decline. Last we checked, there were roughly 2.5 to 2.8 million e-cig users in the UK. Now, according to the Office for National Statistics, there are 2.9 million e-cigarette users. It seems Mintel’s data was flawed, just as we suggested when that research first hit the market.

Moral of the story? Don’t buy everything that is put out there. Do your own research and you’ll find the truth.

Photo Credit: Flickr – Viva Larson/CC BY 2.0